Gray Indiana Mail Pouch Barn - Black and White
by Gary Whitton
Title
Gray Indiana Mail Pouch Barn - Black and White
Artist
Gary Whitton
Medium
Photograph - Digital Photography
Description
The Mail Pouch Tobacco Barn, was a product of an advertising campaign conducted by the West Virginia Mail Pouch Chewing Tobacco Company (Bloch Brothers Tobacco Company), from 1891 to 1992. While barn owners were paid a small fee for the advertisements, the most valuable aspect of the arrangement was the fresh coat of paint their barns received every few years, that helped preserve the wood most barns of the time were constructed from. Most Mail Pouch barns were painted either red or black, with white and yellow writing. At the height of the advertising campaign in the 1960s, more than 20,000 barns, spread across 22 states displayed the Mail Pouch Tobacco ad.
The majority of what remains of these painted barns can be located in Indiana and Ohio.
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September 15th, 2019
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